What is the difference between raw sauerkraut and 'shelf stable' sauerkraut?

What’s the Difference Between Raw Sauerkraut and Sauerkraut?

Ever wondered what separates raw sauerkraut from the regular stuff? Well, buckle up, because we’re about to take you on a taste adventure! Here at GoodBugs, we make our sauerkraut the old-fashioned way—with local, spray-free cabbages and no shortcuts. Our ferments are raw, unpasteurised, and full of life, unlike the pasteurised versions you’ll find on most supermarket shelves (not in the fridge).

Regular Sauerkraut: What's the Story?

Most shelf stable store-bought sauerkraut has been pasteurised, which means it’s been heated up to kill off bacteria—good and bad. This gives it a longer shelf life, but you’re also losing out on the live probiotics that make sauerkraut so special for your gut. It’s still sauerkraut, but it’s not the same as the raw stuff!

Raw Sauerkraut: A Real Taste Adventure

When we say raw, we mean it! GoodBugs sauerkraut is unpasteurised and teeming with probiotics, ready to support your gut health. We let the natural fermentation process do its thing without cooking the kraut, so all those good bugs (aka probiotics) stick around. It’s like getting a fresh taste of nature with every bite—true NZ goodness, thanks to our locally grown cabbages from Pirongia Mountain Vegetables.

Choosing raw sauerkraut is more than just a gut-friendly move—it’s a taste adventure in every jar! The tangy, crunchy flavour of raw, fermented cabbage is like nothing else. You’re getting that authentic taste that’s brimming with life and nutrition.

GoodBugs: A Taste Adventure for Your Gut

Here at GoodBugs, we believe food should be an adventure. Whether it's our zingy Zuurkool or the earthy Beeter Be Good Sauerkraut, every bite is an exploration of bold, natural flavours. Raw, unpasteurised sauerkraut keeps your tastebuds on their toes and your gut happy—what more could you want? Remember, always keep your GoodBugs kraut in the fridge to keep those probiotics alive, and don’t cook it—let the flavour and health benefits shine.

How to Enjoy Your Raw Sauerkraut

There’s no wrong way to enjoy a taste adventure with our raw sauerkraut! Here are a few kiwi-as ideas to get you started:

  • Jazz up your kai: Toss some Golden Kraut or Sweet As Honey Mustard Sauerkraut on a roast kumara or steak—it’s a game-changer.
  • Avocado toast, but better: Add a spoonful of Zuurkool to your avo toast and take your breakfast to the next level.
  • In a sammie: Whether it’s a veggie wrap or a classic ham sammie, raw sauerkraut adds a hit of crunch and tang that’s unreal.
  • Salad topper: Sprinkle some sauerkraut on your fave leafy greens for a gut-friendly boost.

For a true taste adventure, give this Kraut & Avo Smash a go:

  1. Smash half an avocado on wholegrain toast.
  2. Top with a generous spoonful of GoodBugs Beeter Be Good Sauerkraut.
  3. Drizzle with olive oil and sprinkle with seeds for extra crunch.

Enjoy your raw sauerkraut adventure! At GoodBugs, we’re all about bringing you fresh, local ferments that taste amazing and support your gut. GoodBugs: a taste adventure in every bite!


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